Since I have not yet sat back and shared my personal thoughts and experiences with you all, I thought today would be a great day to do so. I wanted to share what inspired me to start such a campaign, how I have found the process and what I plan to do with the future of it all.
Firstly, I started this campaign as a response to a university assignment. Being on my final days of my university degree, I have learn a lot about the power of media. There is much to be learnt, and much to be experienced in this whole new era of technology. After my degree, I wish to take some time off to travel, be lazy and take time for myself, because I haven’t had much of a break yet in life. Eventually I wish to get into the advertising industry, and hopefully change the world through design!
The assignment brief for this particular task required me to create a social media campaign in response to a social issue that I felt strongly about. I considered a few options before landing on the issue of plastic bags- including the issue of imported products sold over Australia produce, and cruelty in animals for human entertainment (which would have been inspired by the documentary ‘Black Fish’… would recommend for anybody who wants to have their eyes opened). I then began to think about what sorts of things I noticed would really bother me whilst I was out and about living my life in the society of Sydney. The first thing that came to my mind was watching people litter, and even worse, watching people take plastic bag after plastic bag at the checkout. I knew once I had combined the two issues- plastic bag wastage and pollution, I had hit my bullseye.
Working in retail for the past few years, I had noticed many common shopping habits. The biggest one was the way people took a bag for their purchases without thinking twice. It did not matter how small the purchase was and it did not matter how many other bags they already had. I was often asked for multiple bags “incase that one breaks as I’m walking around” or “they are gifts, so I want to put them in separate bags”… I’m sorry, but why do items that are bought as gifts automatically mean you have to separate them? Aren’t you going to go home, take them out of the bag, wrap them and give them to the person? So why does that mean you have to put them into two separate bags? I never understood people.
I used to work at target, where they charged 5c for the small bags and 10c for the larger bags… and these bags were biodegradable. I loved this! It was such a great way to get people NOT to use plastic bags. As soon as you told people there was a tax on the bag, they became aware of the fact that they didn’t need a bag at all.
For me, this assignment has become more of a hobby than anything else. I thoroughly am interested in the cause, which is why I believe I have enjoyed it so much. I feel great that I am possibly changing the world (no matter how slight these changes may be), and I feel proud for the way I have really put myself out there and put my heart into this cause 100%. I have received so much positive feedback from work colleagues, friends, family, teachers and other peers. Multiple people have told me that they have stopped using plastic bags, or have increased the amount of times they use one plastic bag before throwing away due to my campaign… I even had my manager at work tell me she had stopped using normal garbage bags and has switched to biodegradable bags instead. It makes me so pleased that I am reaching people, and that my hard work may actually be paying off. My goal was never to make a huge impact, but just simply to make any impact at all. If I can change at least one person’s shopping habits, then I am making a difference.
From here, I wish to continue to contact hubs and to continue promoting Choose Canvas. I want to join the fight for a plastic bag ban and tax within NSW and ultimately I want to keep changing people’s habits and attitudes.
I would love to thank everybody for the support I have received so far, and would be entirely grateful if this support would continue onto the next chapter of my campaign.
Watch this space!